Pie in the Sky

This website owner is making authentic New York pizza available anywhere, anytime.
Magazine Contributor
2 min read

This story appears in the May 2007 issue of . Subscribe »

What: Authentic New York pizza shipped nationwide via UPS
Who: Ed Powers of IWantNYPizza.com
Where: Smithtown, New York
When: Started in 2005
Startup costs: $40,000

When some friends told native New Yorker Ed Powers that the first stop on their visit to New York City would be a pizzeria, his idea for IWantNYPizza.com was born. Powers, 46, knew he had many friends and family who had recently left New York and missed authentic New York-style pizza. Teaming up with his two brothers-in-law who run Italian restaurants, Powers developed a website where people could order fresh New York pizza--shipped on ice by UPS nationwide.

IWantNYPizza.com ships from six satellite pizzerias, each of which is a "stretch by hand, roll by hand, throw the dough up in the air" type of place, says Powers, who points out that his customers are buying not just the product, but also the experience of eating New York pizza. He feels an obligation to his customers, especially native New Yorkers who now live elsewhere. "That's why we have to do it right," he says. In 2006, the business expanded its menu to include bagels, and Powers expects sales to reach $500,000 in 2007.

Powers says it was important to him to create a business that would "share the wealth and benefits of success." IWantNYPizza.com regularly donates to charities, including the Marty Lyons Foundation and the Jazz Foundation of America.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding