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Pie in the Sky

This website owner is making authentic New York pizza available anywhere, anytime.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

What: Authentic New York pizza shipped nationwide via UPS

Who: Ed Powers of IWantNYPizza.com

Where: Smithtown, New York

When: Started in 2005

Startup costs: $40,000

When some friends told native New Yorker Ed Powers that the first stop on their visit to New York City would be a pizzeria, his idea for IWantNYPizza.com was born. Powers, 46, knew he had many friends and family who had recently left New York and missed authentic New York-style pizza. Teaming up with his two brothers-in-law who run Italian restaurants, Powers developed a website where people could order fresh New York pizza--shipped on ice by UPS nationwide.

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