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A Need for Speed

There's plenty of opportunity in the multibillion-dollar NASCAR scene.

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This story appears in the May 2007 issue of Start Up.

If you're going to be called America's fastest-growing sport, you'd better have speed. Fortunately, NASCAR has plenty of it. Drivers race around the track at over 200 mph in front of swelling grandstands while the business world tries to keep up. Companies like The Home Depot and FedEx have snapped their harnesses tight in preparation for the ride.

Where's the opportunity if you're not a billion-dollar giant looking to sponsor a race team? All over, according to Scott Warfield, PR manager for the Charlotte, North Carolina, division of NASCAR. First, he points to the growing legion of women who follow NASCAR. In fact, 42 percent of its fans are female, according to an ESPN poll.

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