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Well-Versed

Think before you speak--and watch your words pay off.

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This story appears in the May 2007 issue of Start Up.

Sometimes the most productive conversations happen when you shut your mouth and listen. Edward Rogoff, co-author of The Entrepreneurial Conversation management professor at The City University of New York's Baruch College reveals how conversations can build lasting business relationships.

Entrepreneur: What is your best tip that entrepreneurs can use in conversation?

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