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Master Your Domain

Online marketing is key to business success. Here's how to get started.

This story appears in the May 2007 issue of Start Up.

Are you an internet marketing novice? Chances are, with everything you're learning about starting your business, mastering the intricacies of online marketing has taken a back seat. But the internet plays an integral role in your marketing mix. Consider this your handy primer to getting started online.

Smart marketers use offline media, from commercials to billboards, to create intrigue and drive prospects to their websites, but the internet has become the place where customers find deeper information that moves them forward in the purchase process.

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