The bottom line is that your business comes down to one thing: sales. That's why we went straight to the source--the experts, entrepreneurs and even customers--to find out what really works.
Online Exclusive: We've covered almost everything, but did we leave out the answer to your most burning question about sales? Go to www.entrepreneur.com/shortcuts to ask us your sales or marketing question. We'll pick the 10 best reader questions and have our experts answer them online.
How to Sell to Your First Department Store
You'd think selling an innovative new beauty line to a department store would be easy, right? Wrong. No one would take my calls! But being a squeaky wheel finally paid off when I got hold of a buyer who gave me 30 seconds to make my pitch. That's when I got crafty: I explained that several (rival) stores were interested, but hers was my top choice. Sold! Flattery works every time.
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