Subscribe to Entrepreneur for $5

It's Her Party

Hot high-tech entrepreneurs

This story appears in the July 1999 issue of Business Start-Ups magazine.

Mary Kay consultations, Tupperware parties--God bless 'em. Some multilevel marketing companies will always have a high kitsch rating. (C'mon--mini Tupperware bowls on a key chain?) But thanks to Dottie Gruhler's Web-based party venue, The Party Project, direct selling can move out of the '50s and into the future.

The 33-year-old Webmaster of an online women's community and an affiliate program partner is no stranger to how average Joes and Janes use the Internet. As a member of Mom's Network Exchange ('s host server), Gruhler noticed an increasing number of women offering catalogs or touting wares online. "They were attempting to expand their businesses but didn't exactly have the avenue to do it," she says. "That's how [The Party Project] came to be: to give them a place to show their products, have an online order form and not just give people a catalog to look at but the [chance] to shop and talk to the seller."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks