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No-Flirt Zone

When someone flirts with you, don't get mad . . . get professional.

This story appears in the July 1999 issue of Entrepreneur. Subscribe »

Your husband must be very proud of you." When Gilda Piccoli hears that phrase from a man, she knows exactly what's happening.

"He's flirting with me," says the 28-year-old owner of Warwick, Rhode Island, IDK Promotional Specialty Co., which imprints company logos on creative promotional products. "I run across this all the time. I do a lot of trade shows, and when I'm in the booth, men come up to me. They kind of beat around the bush, acting as if they're interested in the product. But they really want to know more about me--my background and whether I'm married."

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