Need a tool that will help you get a jump on market research and customer feedback? Look no further than online polls.
Who doesn't like to be polled? Whether the issue is entertainment or current events, people like to make their voices heard--especially if it takes just a minute to participate. Small wonder more e-tailers are using polls.
"Polls are fast and easy," says Louise Garnett, vice president and lead analyst at Outsell Inc., a firm that specializes in the information services industry. "There is a level of enjoyment for people who take polls and a degree of stickiness for a website." Polls aren't intrusive like pop-up ads or invasive like spam. And inexpensive, easy-to-use tools such as PollDaddy.com and PollMonkey.com let e-tailers create free polls for blogs and websites.
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