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Ready Or Not?

Before you start shaking the trees for investors, make sure you're prepared to catch them.

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

If the purest excitement in is that rare, big-sky idea, then *CD (pronounced "star CD") has enough firepower to light up even the most skeptical investor. The premise is simple: Allow consumers to immediately buy the music that's playing on their radio by dialing *CD on their . With one phone call, the service identifies the song, artist's name and CD title--it even plays samples of other songs from the same CD. If you like what you hear, you can buy it immediately by charging it to your cell phone bill or credit card.

It's this big idea that has George Searle, 35, and Humphrey Chen, 31, working 14 hours a day building Berwyn, Pennsylvania-based ConneXus Corp., the developer of *CD. The idea itself is more than enough to excite . But the partners' pedigree adds even more appeal: Both have Harvard MBAs and wrote their while in B-School.

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