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Raising the Roof

Monica Higgins' secret to earning rave reviews from customers? Making home renovations as painless as possible.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

What: Home remodeling
Who: Monica D. Higgins of Renovation Planners
Where: Culver City,
When: Started in 2006
Startup costs: $20,000

As much as shows like Trading Spaces and Extreme Makeover: Home Edition have tried to educate us about the complexities of home renovations, many homeowners still fall victim to The Money Pit-style blunders: bathtubs falling through ceilings, staircases crashing to the floor. The deceptively difficult process of hiring reliable architects and painters becomes evident only after the carpet is covered in plaster and the walls look like slabs of Swiss cheese.

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