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Hot Wheels

The latest in fun franchising: renting motorcycles to thrill-seeking travelers.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

The day starts at 7:30 a.m. for Wayne du Pied, when he arrives at his Salt Lake City EagleRiderlocation. The first order of business is inspecting his Harley-Davidsons, ATVs, snowmobiles and boats to make sure they're ready for renters.

When du Pied took over the franchise in 2006, he decided to move closer to the airport to make it easier for him to pick up his customers. After transporting them from the airport to EagleRider, he rents them their bikes and they go on their way--whether for just a few hours or a few weeks.

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