Subscribe to Entrepreneur for $5

Shut Up and Listen

Being a successful entrepreneur means knowing when it's best to let others do the talking.

This story appears in the September 2007 issue of Entrepreneur. Subscribe »

When I first decided to open my own business, my father taught me an important lesson: "The most effective way to grow your business is to let others do the talking." Through his business dealings, he had learned that entrepreneurs who practiced over-the-top self-

promotion rarely captured the attention of others. Potential associates assumed boastful people didn't need the strategies they had to offer.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK