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What's the 411?

New information numbers tell you more than ever.

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This story appears in the September 2007 issue of Entrepreneur. Subscribe »

Searching for local businesses can be tricky when all you have with you is a cell phone. Some new services are stepping up to put the squeeze on the old 411. Google recently released the lab version of Google Voice Local Search. Call (800) GOOG-411, give your city and state, then request a business name or category. The service is free and will connect you free of charge. Entrepreneurs can get themselves listed by participating in Google's regular listings. Check in at the Google Local Business Center.

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