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A Trade A Day

Now you can put your fortune on the line at the push of a button.

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This story appears in the November 1999 issue of Entrepreneur. Subscribe »

It was at the center of a recent multiple homicide. It's receiving close scrutiny from the U.S. Securities and Exchange Commission (SEC). It's made millions for some, lost fortunes for others. Yet day trading continues to entice Americans--and, yes, even entrepreneurs who may be juggling online trading with running their businesses--to take a chance with their personal finances.

"There's a blurred distinction of what a day trader is, depending on whom you talk to," explains the SEC's John Nester. According to the SEC, those individuals who invest online are dubbed "day traders light"--they execute a lot of trades but don't have real-time access to the market information that traditional, offline day traders do. Why the distinction? Because if you can't trade in real time, you don't know the most current prices and changes--and that amplifies the risk of buying and selling. Still, these risks of trading online aren't stopping day traders light from choosing the Internet as their investment medium.

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