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The Truth About Truemors

Guy Kawasaki dispels rumors about the vitality of social media sites, gossips about his own successful site and explains how you, too, can get in on the social media craze.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

He's known as the former chief evangelist for Apple Inc. and the managing director of leading VC fund Garage Technology Ventures. Guy Kawasaki, who's devoted much of his career to empowering entrepreneurs, has become one himself with the launch of social media site Truemors earlier this year. Truemors, short for "true rumors," works this way: Users post short rumors and news bits by calling a special phone number, sending a text message, e-mailing or posting directly online. Users then rate the rumors according to whether they think they're true or not.

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