Subscribe to Entrepreneur for $5
Subscribe

Paper the Town

Newspaper advertising isn't black and white, so follow these rules.

By
This story appears in the December 2007 issue of Start Up.

Are you starting your business on a tight budget? There's no money to waste on ineffective advertising. If you're considering using newspapers, you'll find many challenging options. Should you advertise in neighborhood papers? What about the major metropolitan daily? Or free shopper publications?

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.