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Booster Shot

It's a new year--the perfect time to revive your marketing with fresh tactics.

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This story appears in the January 2008 issue of Entrepreneur. Subscribe »

Has your company's marketing hit the doldrums, with little change from year to year and dwindling responses from customers? Businesses age and grow just like we do, and entrepreneurs often get stuck in marketing ruts. It's easy to be more focused on what didn't work a few years ago than what will work six months from now, and that can lead to marketing paralysis.

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