Old Money
Seniors are surfing the Web at an alarming rate--are you ready to accommodate?
Senior citizens are the fastest-growing sector of the online audience, exploding from a measly 600,000 in 1995 to an estimated 13 million in 1998, according to SeniorNet. They also spend more time--and money--online than any other age group, so it's no wonder they're an attractive audience for online marketers.
With more than 168 learning centers, SeniorNet, a nonprofit that teaches people over 50 to use computers and the Internet, has been at the forefront of getting seniors online. Want to make sure your site is senior-friendly? SeniorNet's executive director Ann Wrixon offers these warnings about common mistakes made when reaching out to seniors online:
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