Subscribe to Entrepreneur for $5
Subscribe

Old Money

Seniors are surfing the Web at an alarming rate--are you ready to accommodate?

By
This story appears in the February 2000 issue of Entrepreneur. Subscribe »

Senior citizens are the fastest-growing sector of the online audience, exploding from a measly 600,000 in 1995 to an estimated 13 million in 1998, according to SeniorNet. They also spend more time--and money--online than any other age group, so it's no wonder they're an attractive audience for online marketers.

With more than 168 learning centers, SeniorNet, a nonprofit that teaches people over 50 to use computers and the Internet, has been at the forefront of getting seniors online. Want to make sure your site is senior-friendly? SeniorNet's executive director Ann Wrixon offers these warnings about common mistakes made when reaching out to seniors online:

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks