Close to Home
Make the most of local search--and watch your sales soar.
Less than a year after signing on with LocalBizNow.com--one of the growing number of local search engine optimization firms that include HubSpot, Local.com and others--Rocky Ricelli, 45, started getting calls from chain stores and property managers who operate in other states but need his services in the Detroit-area market he serves. They found his $5.5 million paving maintenance company, A & R Sealcoating Inc., by searching for some combination of his company's services and the town it's located in. "They never would have found me if we didn't pop up near the top when people search locally for someone who can repair potholes or fix [parking lot] striping," he says.
If you're ready to be the big dog in your local search segment, Jennifer Grappone and Gradiva Couzin, partners at Gravity Search Marketing and co-authors of Search Engine Optimization: An Hour a Day, offer this advice:
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
-
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
-
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
-
Improving Yourself Takes 9.6 Minutes of Work Each Day
-
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
-
Remote Work Shouldn't Be Up for Debate
-
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.