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Best and Worst Marketing Ideas . . . Ever

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This story appears in the January 2009 issue of Entrepreneur. Subscribe »

Some efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics.

In a rather unscientific manner, we've gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain why they were so great. Here's a recap along with the lessons that can benefit you and your business.

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