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Five Great--and Necessary--Marketing Makeovers

From logos to retail locations, these businesses upped their image from so-so to stunning.

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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said about the "afters"--and what you need to keep in mind when planning your own great makeover.

The Experts

Lynette Xanders: founder, Wild Alchemy, a Portland, Oregon, branding and research firm

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