Five Great--and Necessary--Marketing Makeovers
From logos to retail locations, these businesses upped their image from so-so to stunning.
We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here's what they said about the "afters"--and what you need to keep in mind when planning your own great makeover.
Lynette Xanders: founder, Wild Alchemy, a Portland, Oregon, branding and research firm
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