Breaking the Mold
Dog collars in the vending machines? A personal trainer on a computer chip? Why didn't we think of that?
Yes, these are tough times, but you wouldn't know it by looking at these new franchisors. Although their businesses are very different--from party planning to pet supplies, home health care to personal training--each got off to a roaring start by taking a similar route. They began in a hot category (in fact, these are some of the hottest identified in our 2009 Franchise 500 issue), and then got really creative and started something no one else had before.