Subscribe to Entrepreneur for $5

The Most Altruistic Shopping Spree Ever

Scentsy shares its success to support small businesses

This story appears in the February 2010 issue of Entrepreneur. Subscribe »

When wickless-candle company Scentsy of Meridian, Idaho, approached its fifth anniversary last summer, owners Orville and Heidi Thompson wanted to celebrate the milestone. But with their hometown, near Boise, hit hard by the recession, blowing $25,000 or more on a party for their 350 local employees seemed to strike the wrong note.

Instead, the founders decided to share their good fortune--sales neared $200 million last year--with the town's small businesses. Upping their budget to $100,000, the couple deputized 1,000 of their employees, family members, vendors and friends with $100 each to spend at local stores.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks