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Real Man of Genius

Matt Moman had fake limes, actual beer and a flash of inspiration.

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This story appears in the May 2010 issue of Entrepreneur. Subscribe »

What entrepreneur hasn't fantasized about the million-dollar idea that's right under his nose?

Well, meet Matt Moman, the man who turned a piece of plastic fruit into a multimillion-dollar licensing deal with Grupo Modelo, the behemoth behind the Corona Extra beer brand. How did he do it? Says Moman, "I always start with what I know."

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