Real Man of Genius
Matt Moman had fake limes, actual beer and a flash of inspiration.
What entrepreneur hasn't fantasized about the million-dollar idea that's right under his nose?
Well, meet Matt Moman, the man who turned a piece of plastic fruit into a multimillion-dollar licensing deal with Grupo Modelo, the behemoth behind the Corona Extra beer brand. How did he do it? Says Moman, "I always start with what I know."
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