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When to Share a Piece of the Pie

Does it make sense to trade ownership for services?

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This story appears in the June 2010 issue of Entrepreneur. Subscribe »

Tony Marrero was ready to grow his fledgling Columbia, Mo., soccer apparel and equipment company, SoccerPro.com. So he did what any spunky entrepreneur does: He visited his local bank. And the banker laughed at him.

"He started to giggle when I sat down and talked to him," Marrero says. "That was the environment we had to deal with."

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