It Is All About You The best way to view the competition is to ignore it.

Q: What's the best way to view the competition?

A: A sure sign of a weak company is one that frets over the competition, says Simon Sinek, consultant and author of Start With Why, a book on how leaders inspire organizations.

But the best way to deal with competition is simple: Ignore it.

"The greatest leaders don't care what the competition thinks," Sinek says. "They wake up with an obsession to make their own companies better than before."

In other words, it's not about providing more features or better pricing than someone else; it's about knowing what you stand for. This attracts loyal customers and dedicated employees, which provides a greater business advantage than pitting yourself against a rival.