It Is All About You
The best way to view the competition is to ignore it.
Q: What's the best way to view the competition?
A: A sure sign of a weak company is one that frets over the competition, says Simon Sinek, consultant and author of Start With Why, a book on how leaders inspire organizations.
But the best way to deal with competition is simple: Ignore it.
"The greatest leaders don't care what the competition thinks," Sinek says. "They wake up with an obsession to make their own companies better than before."
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