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When Nature Calls

RunPee.com lets you, well, you know, during movies.

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This story appears in the June 2010 issue of Start Up.

What: RunPee

When: August 2008

Where: Arizona

Startup Costs: $7,000



Dan Florio couldn't recall ever getting up to use the restroom in the middle of a movie, but he was tempted when he went to see the remake of King Kong.

"By the end," Florio says, "I was hoping they would just kill that ape." Then, as he walked out of the theater past the queue for the next showing, something else occurred to him: how great it would be to tell them which scene provided the best chance for a bathroom break.

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