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Websites in Motion

When you're designing your site for the mobile web, the secret is simplicity.

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This story appears in the September 2010 issue of Entrepreneur. Subscribe »

Juniper Research estimates that the number of mobile web users will grow from 1.2 billion this year to more than 2.4 billion in 2014. While many of these users will be able to surf the mobile web just as they do on their desktop and laptop computers, hundreds of millions of others will still be using smart phones with tiny screens and limited bandwidth and navigation.

This makes it imperative for your company's web designers to acquire tools and techniques for optimal mobile web design. On the mobile web, minimalism is essential because screen size is small, users may pay for bandwidth by the megabyte, and navigation is likely to be more difficult.

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