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Finding a Business in Jumping the Line

Hate standing in line? So did two Babson College roommates -- until they built a business on how to avoid them.

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This story appears in the November 2010 issue of Entrepreneur. Subscribe »

Like most people, Eric Adler and Julien Chabbott hate waiting in lines. But unlike most people, Adler and Chabbott attacked their frustration the way college entrepreneurs do best: They brainstormed until they had an idea that would solve it, and make a buck in the process.

After thinking about GPS devices and the shortcomings of traffic-monitoring websites, the roommates came up with using mobile social media to provide up-to-the-minute information on wait times.

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