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Bling It On: A New Option for Mobile Payments

A California yogurt shop and other merchants are turning to a new mobile commerce method that sticks it to cash and credit.

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This story appears in the January 2011 issue of Entrepreneur. Subscribe »
Mobile payday: Casares of Bling Nation and Fraiche's Gur.
Mobile payday: Casares of Bling Nation and Fraiche's Gur.

Photos© David Johnson

Fraiche knows a thing or two about serving active cultures. An organic yogurt café with three locations across California's Silicon Valley and Bay Area, the company specializes in homemade, healthy treats for the go-go techies and students that make up the heart of its customer base.

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