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15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."

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This story appears in the February 2011 issue of Entrepreneur. Subscribe »

An octogenarian's renaissance, a reinvention of the laptop and a bunch of irate birds--just a few examples of what grips the public's pop-culture consciousness. Some are the result of true innovation, some are examples of grace under pressure--and some things just go viral, because that's what happens now. Here's our look at the best marketing moves of the past year. (For the opposite of marketing brilliance, view this article.)

Betty White

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