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Why Mobile-Friendly Websites Are Critical to Your Strategy

Mobile applications redefined the user experience but represent only a pit stop in the continuing evolution.

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This story appears in the March 2011 issue of Entrepreneur. Subscribe »

To land the big fishes, you need to be able to find them. But like the fishes themselves, data about where and when the big ones are biting don't stay fresh for long.

The 100,000 or so user forum members of Bigfishtackle.com like to share just that kind of information, but by the time they get back home or to their Wi-Fi enabled cabins to log on to tell their friends the best places to drop a line (or maybe just to gloat), it could be old news. It would be a lot better if they could log onto their mobile phones the instant they set the hook, right from the boat.

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