Custom Jewelry Goes Online for 'Generation Me'
Matt Lauzon's Gemvara puts the 'me' in e-commerce.
Photo© David Lang
Matt Lauzon has made it possible for consumers to design custom jewelry without having to visit a jewelry store. His online company, Gemvara, launched last February and has experienced double-digit monthly revenue growth, received more than 1 million page views per month and enjoyed an average order price of approximately $1,000.
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