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Custom Jewelry Goes Online for 'Generation Me'

Matt Lauzon's Gemvara puts the 'me' in e-commerce.

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This story appears in the March 2011 issue of Entrepreneur. Subscribe »
Matt Lauzon's Gemvara puts the "me" in e-commerce.

Matt Lauzon's Gemvara puts the "me" in e-commerce.

Photo© David Lang

Matt Lauzon has made it possible for consumers to design custom jewelry without having to visit a jewelry store. His online company, Gemvara, launched last February and has experienced double-digit monthly revenue growth, received more than 1 million page views per month and enjoyed an average order price of approximately $1,000.

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