Beyond Plain-Vanilla: Reinventing Ice Cream
How Jeni's Splendid Ice Creams found success in pricey pints.
Photography by Todd Winters
While most ice cream entrepreneurs concern themselves with perfecting basic vanilla and chocolate, Jeni Britton Bauer started her career experimenting with flavors like bacon, salmon and curry. Her first concoction was a combination of chocolate ice cream and cayenne pepper essential oil.
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