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Beyond Plain-Vanilla: Reinventing Ice Cream

How Jeni's Splendid Ice Creams found success in pricey pints.

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This story appears in the March 2011 issue of Start Up.
How Jeni's Splendid Ice Creams found success in pricey pints

How Jeni's Splendid Ice Creams found success in pricey pints

Photography by Todd Winters

While most ice cream entrepreneurs concern themselves with perfecting basic vanilla and chocolate, Jeni Britton Bauer started her career experimenting with flavors like bacon, salmon and curry. Her first concoction was a combination of chocolate ice cream and cayenne pepper essential oil.

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