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A New Model to Help Improve Website Usability

Offering an optimal blend of text, graphics and white space will keep your visitors clicking.

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This story appears in the May 2011 issue of Entrepreneur. Subscribe »

For centuries, artists and writers have struggled to marry form and function. Click around online for a while and it becomes clear that web designers still grapple with the challenge. Achieving the optimum blend of text, graphics and white space eludes most companies. Too much text is likely to overwhelm, while too little leaves users guessing what the graphics represent. Too much white space wastes valuable real estate, while too little makes users feel cramped and confused.

How to create a clickable moment
The online experience results in a series of action-oriented visuals, where graphics, text and white space translate into actions. To create more clickable moments, do the following:



Keep it simple. Remove superfluous text and graphics to eliminate clutter and distractions and boost performance.



Imply more by showing less. Use white space strategically to showcase and amplify vital elements.



Account for menu-to-content asymmetry. Navigation menus on the top or right columns, though relatively smaller than the main image, tend to attract more attention.



Communicate purpose and intent through hierarchy and deliberate design. Layout should not appear haphazard.



Learn more about Oneupweb's Zen Triangle of Design at Oneupweb.com.

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