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How to Prepare for a Surge in Website Traffic

Don't let a website crash ruin your reputation. Optimize your site before traffic surges hit.

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This story appears in the August 2011 issue of Entrepreneur. Subscribe »

So Oprah mentions your product on her final show and just like that, traffic and sales surge on your website. It feels great until … your site crashes.

Every business needs a crash plan. Yet few small and midsize businesses are prepared for the possibility. In a recent survey, Neustar, a web infrastructure company, found that 73 percent of SMB sites wouldn't be able to support a sudden 200 percent increase in traffic.

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