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Behind the Scenes With 'American Pickers' in Nashville

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This story appears in the September 2011 issue of Entrepreneur. Subscribe »

It's an oppressively humid late-May afternoon in downtown Nashville, Tenn. In roughly 48 hours, a History channel production crew will shut down several city blocks to film a lavish new American Pickers promotional spot, and today the commercial's director and choreographer are putting Mike Wolfe and a handful of extras through the paces of a dress rehearsal.

That's right, choreographer. The tongue-in-cheek spot, which cleverly updates Dr Pepper's long-running "I'm a pepper" campaign to "I'm a picker," features Wolfe and co-host Frank Fritz pirouetting their way through the city streets--pied pipers of picking trailed by dozens of dancing acolytes.

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