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Ex-Ballplayers Offer Coffee's Answer to Chew

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This story appears in the September 2011 issue of Entrepreneur. Subscribe »

Baseball players know that when times are tough, when you're really slumping with your mechanics at the plate, you just need to "grind it out."

Matt Canepa and Pat Pezet did just that through years and years of unsuccessful amateur and minor league baseball careers. In 2008, after wrapping up their amateur season to return to California Polytechnic State University, San Luis Obispo, to finish their degrees, the two men took the saying a step further.

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