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How the Farm-to-Table Movement Is Helping Grow the Economy

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This story appears in the October 2011 issue of Entrepreneur. Subscribe »

As the summer sun glints off a pyramid of scarlet-and-yellow Rainier cherries, at least one customer can't contain himself. "I know I can't buy yet, but can I sample?" he asks. It's Wednesday afternoon in July in Seattle's Columbia City neighborhood, and the weekly farmers market--one of 40 in King County alone, up from nine a decade ago--is set to begin. Customers mass around the two blocks of stands, ogling bok choy and baby turnips, positioning themselves to get the ripest tomatoes. At 3 p.m., a bell rings to open the proceedings. Almost immediately, money flies across tables in flashes of green.

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