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Sacre Bleu Wine
"We're going to take the consumer down a richer road of discovery."
--Galen Struwe, Sacre Bleu Wine
Photo© Thomas Strand

You can't judge a book by its cover, and you shouldn't judge a wine by its label, either. But research illustrates that most consumers do it anyway, making wine purchases that are influenced as much by the , typeface, illustration and overall label design as factors like price and expert ratings.

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