Subscribe to Entrepreneur for $5
Subscribe

How One Small Company Is Using QR Codes

By
This story appears in the October 2011 issue of Entrepreneur. Subscribe »
Sacre Bleu Wine
"We're going to take the consumer down a richer road of discovery."
--Galen Struwe, Sacre Bleu Wine
Photo© Thomas Strand

You can't judge a book by its cover, and you shouldn't judge a wine by its label, either. But research illustrates that most consumers do it anyway, making wine purchases that are influenced as much by the , typeface, illustration and overall label design as factors like price and expert ratings.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks