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Spreading the Gospel on a Lean, Mean Startup Strategy

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This story appears in the October 2011 issue of Entrepreneur. Subscribe »
Eric Ries is spreading the gospel on a lean, mean startup strategy
Eric Ries is spreading the gospel on a lean, mean startup strategy
Photo© Nick Wilson

It began three years ago, when Eric Ries posted a blog he called "The lean startup," in which he outlined a new way to build a company: cheaply, efficiently and, above all, quickly. Now it's a full-blown entrepreneurial movement, with thousands of devotees, hundreds of monthly meetings, a big annual conference and an official book, The Lean Startup.

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