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An Insider's Take on Attracting Angel Investment

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This story appears in the October 2011 issue of Start Up.

For early stage companies, angel investment can be an attractive funding option, says James Hunt, angel investor and adjunct professor at Georgetown University's McDonough School of Business. Hunt specializes in early stage funding and has holdings in about two dozen companies. Here, he shares the secrets to getting a blessing--and funding--from an angel.

What are the signs that an entrepreneur is suited for this kind of outside investment?

You have to be realistic about the investment and about the expectations. Angel investment is typically smaller in size than earlier stage or seed funding. You have to be willing to take direction from investors and be able to show that you have some sort of strategy for returning the investment.

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