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How College Sports Photos Became a Multimillion-Dollar Business

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This story appears in the November 2011 issue of Entrepreneur. Subscribe »

As an All-American basketball player for Duke University in the late 1980s and early '90s, Sue Harnett knew how to take great shots. Today, as president of a 16-person photo reproduction company in Durham, N.C., she's still a shot doctor of sorts.

Her company, Replay Photos, builds and manages online photo stores for college athletic departments and professional sports teams. Replay also has exclusive licensing rights to the GigaPixel FanCam, which augments traditional online storefronts with social media applications that allow fans to find and tag themselves in high-definition crowd shots.

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