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Brewing Up a New Business Idea from a Coffee Castoff

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This story appears in the January 2012 issue of Entrepreneur. Subscribe »
Konared's Shaun Roberts: His tart energy drinks make a sweet profit.
Konared's Shaun Roberts: His tart energy drinks make a sweet profit.
Photo© Jeff Clark

Shaun Roberts, co-founder and CEO of Kalaheo, Hawaii-based KonaRed, is giving the sports drink category a java jolt. His company turns a byproduct of coffee production into a line of energy drinks, also called KonaRed.



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