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Noncompete Expired, a Serial Entrepreneur Seeks Repeat Success

This story appears in the February 2012 issue of Entrepreneur. Subscribe »

When Jon Snyder sold his New York-based gelato company Ciao Bella in 1989, he was asked to sign a five-year noncompete clause. In the years that followed, he told anyone who would listen that he gladly would have signed himself out of the category for life. "I was done with gelato," he says. "Ready to move on. I never thought I'd come back."

So what's he doing with Il Laboratorio del Gelato, a 10-year-old company making a similar product? "Things change," he says. "I know that now."

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