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A Hot Business Idea -- Between the Sheets

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »
Sleep Like a Champ
Sweet dreams: Traditional sheets can trap heat; Sheex performance-fabric sheets keep sleepers cool and dry.
Phototography © Devon Jarvis

Entrepreneurs: Former University of South Carolina (USC) basketball coaches Michelle Marciniak and Susan Walvius, founders of Irmo, S.C.-based Sheex, maker of "performance bedsheets."

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