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How Signal Stands Out in the Crowded Text-Message Marketing Space

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This story appears in the March 2012 issue of Start Up.
Signal CEO Jeff Judge
Signal CEO Jeff Judge
Photo courtesy of Signal

It's hard to stay focused in the digital world, but Signal founders Jeff Judge and Chris Watland have turned their SMS-marketing startup into a web success story by emphasizing the fundamentals. The duo got in on the ground floor of the exploding text-marketing industry, building an easy-to-use platform for firms managing SMS campaigns. Today Signal has evolved into a cross-channel marketing platform for managing text campaigns, e-mail marketing, social media and even coupons and sweepstakes from a single cloud-based account.

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