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How Three Businesses Broke Into the Mommy Market

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This story appears in the April 2012 issue of Entrepreneur. Subscribe »

These days, it takes more than cutesy advertising copy to win the attention of moms--who control more than 85 percent of household spending. "We think of moms as the CEOs of the household," says Greg Duffy, co-founder of video monitoring platform Dropcam. Here's how he and other entrepreneurs in three key sectors--tech, retail and service--broke into the lucrative mommy market.

Dropcam
Photo courtesy of Dropcam

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