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Geoloqi Makes it Easier to Make Apps Smarter

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »

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During her keynote speech at the 2012 South by Southwest Interactive festival in Austin, Texas, Geoloqi CEO Amber Case proclaimed that the next generation of location-based apps and analytics would transform the mobile phone into a "remote control for reality," with people as the metaphorical buttons. The problem with the current state of things, she lamented, is that you "miss a lot of life looking at the screen all the time."

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