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How to Prevent a Website Crash After a Traffic Spike

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This story appears in the June 2012 issue of Entrepreneur. Subscribe »
Traffic director: Michael Kupermanof Akamai.
Traffic director: Michael Kupermanof Akamai.
Photo© Eva Kolenko

Q: How can I manage crash-inducing traffic spikes to my website?

A: First off, congratulations--this is a good problem to have. Maybe a new product on your retail website got big media attention. Suddenly your online traffic jumped sevenfold, and 90 minutes later, your site shut down, the victim of too many consumers trying to access your product.

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